Al Ula is looking to establish itself as the world’s largest living museum by committing to protecting the Arabian Leopard as of a comprehensive regeneration program.

It is also home to five nature reserves that are potential future habitats for Arabian Leopards: one of the most important species of mammal native to the Arabian Peninsula.

The design concept encapsulated the beauty and the importance of the Arabian Leopard in the center of Al Ula’s immaculate landscape of Rocky Mountains and colorful terrains. The piece includes Dadanic inscriptions from Jabal Ikmah as well as Rock Art trail letterings. The plants incorporated where of Blue Buffel Grass; a botanical herb native to regions of Africa; and is grown in Al Ula’s grounds.